Nearly two-thirds (60%) of online shoppers will not consider making a purchase if they have to pay for returns. So, could offering free returns to your customers this Christmas be the key to unlocking an increase in ecommerce sales?
Online shopping is a new and sometimes tricky experience for consumers, but one that has experienced a staggering growth – recent predictions suggest online sales will grow by £320bn between now and 2018. But consumers often struggle with the look, fit and feel of items purchased online, making free returns a vital part of the online shopping experience.
Free returns are vital for any ecommerce business wishing to gain and retain customers in the competitive online market. If you’re not offering a free returns service on your ecommerce website you could be missing out on some of your largest orders and biggest spending customers.
How could free returns increase your sales?
- Gain new customers – the invention of online shopping provides a huge platform for your business and products, but it means you can almost guarantee that there is someone else out there trying to provide a better offer. Offering a free returns service will instil confidence in new customers and could be the decider in whether they buy from you or one of your competitors.
- Increase order values – by offering free returns you’re catering to those online shoppers who like to order multiple products to see which they prefer. Again, without physical stores shoppers may struggle with making a decision on a final purchase and without free returns you risk losing them altogether.
- Encourage impulse purchases – streamlined ordering and checkout processes have made it easier than ever before for online shoppers to make that impulse buy, which they may later decide they don’t need or can’t afford. A free returns service facilitates these impulse buys.
- Retain customers – you might be surprised to know that on average frequent returners are, in fact, the biggest spenders for many online retailers. More than three-quarters (78%) of online shoppers state that they’d be unlikely to shop with a website that didn’t offer free returns again. Offering a free returns policy builds loyalty and trust with customers, making them more likely to come back time and time again.
If you’re planning to have your most successful Christmas period yet then rolling out a free returns service is one way to help you achieve that goal.
Speak to a reliable warehouse management team with over 50 years’ experience in warehouse management and supply chain logistics about preparing your ecommerce business for Christmas. Call us now on 01903 736300.