The number of heavy online shoppers in the UK – those making 11 or more purchases a quarter – has doubled to three million over the past two years. The 2015 International Parcel Deliveries Usage and Attitudes Survey by courier giants, Hermes, also revealed some 18.7 million people have shopped online three or more times in the past three months – up from 13.5 million in 2013. Over the past three months shoppers making regular online purchases increased by 37%, compared to the same three-month period in 2013, which saw just 13.5 million regular online shoppers.

Ecommerce on the rise

Ecommerce naysayers have been hailing the decline of online shopping, stating that the market has become saturated. But what this survey has highlighted is how much more frequently we are online shopping.

Half of all UK shoppers are purchasing more online now than they did in 2014, with 35% planning to do more of the same over the next 12 months. All signs point to continuing growth for ecommerce businesses.

Confidence in supply chain and delivery

Supply chains and couriers have made huge advances in their services to customers, which could be a major factor in the number of us beginning to make regular purchases online. In fact, 72% of those surveyed felt that delivery services were improving. Online retailers have cleaned up their act when it comes to delivery, offering more options to suit their customers’ needs, such as same-day delivery and click-and-collect services, which has become a fundamental part of online retail.

A number of online retailers are also now offering free returns in order to increase sales. With almost 60% of online shoppers stating they wouldn’t consider making a purchase if they had to pay to return items, it’s a quick win for retailers resulting in increasing order values and customer retention.

Delivery costs

As online shopping has grown so has the number of delivery options retailers are able to offer. From same-day delivery to click-and-collect, there’s something to suit almost every customer’s needs.

Delivery prices play a huge factor in whether a shopper goes through with their purchase. 40% of those surveyed would expect free delivery on a £75 purchase, whereas only 8% would pay for next day delivery at £6.99.

Ecommerce is far from slowing, as the results from this survey clearly show. A reliable supply chain will ensure you’re delivering your customers an outstanding service from purchase to completion. Speak to the supply chain experts at RT Page now, call us on 01903 736300 or email info@rtpage.co.uk.

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